Keep up to date with the latest marketing and SME development methods via our Alchemy newsletter:
 

Client testimonials:

A great response - 57 good quality leads in just a few days.  We have signed up 5 clients already, and expect more to follow.  Thanks, Frazer.
Joanne Lee, Fishergate

Working with David Mack, from the Alchemy Network, has really energised and invigorated our organisation. He brings experience, professionalism and enormous enthusiasm to everything he does. Having that extra resource within the business has enabled us to expand in directions that we wouldn’t have had the time to think of without him.
John Sollars, MD Stinkyink.com

What I found particularly useful was the advice on using my existing client database to re-establish contact and revitalise my business without having to constantly attract new customers without the expense of costly advertising.  Also a very detailed review of my company website and how to get the most from it was great.  Frazer, you made the whole process straight-forward and broke down the report into manageable points rather than an overwhelming task.  Thank you!
Nicholas Roche, Hale Natural Health Clinic.

On arriving at the Clinic today I commented on how professional, courteous and motivated the front of house staff seemed. After asking them, the response was overwhelming....We had a workshop with Tony Carroll from the Alchemy Network. It was awesome, the difference you made. Now after doing business with you I can see where they are coming from. You are a well structured dynamo for any business. Well done again and don't forget to send me those business cards.
Deirdre Shine. Regional Manager. Bank of Ireland

Hi Frazer, we've had a great response from the latest promotion - 48 leads have come in over the last few days making 181 in total over the last few months. We are certainly going to have a busy week!  Our sales people have been contacting your clients and I think even with the current market conditions we will do very well from these leads. Thank you.
Andy Ford, Castle Residential Services.

Frazer, we have received a fantastic amount of interest from your marketing. Lots of people are showing interest and several people have invested already. We are currently discussing with one client the possibility of him investing £800,000 with us. Please keep it up.
K. Metcalf, M.D. TMIV Ltd

We have seen tangible results with systems coming together and an improvement in staff morale.
Paul Papworth-Smith, PPS Chartered Accountants

We have landed one of our biggest contracts since introducing some of the things we have learned.
Ian Cattermole, Z Cars Travel And Coach Company

As a direct result of our association… we have been introduced to an entirely new distribution system for our products and have seen immediate results with 5 new installations throughout the UK.
Alan Bridge, Airtan

Within 3 weeks… we saw our sales increase by an impressive £120,850.00 for the month of July alone. We look forward to a long mutually beneficial relationship.
Sean Higgins, Gerald James Limited

…significant advances that would have taken us years instead of weeks. The business is running extremely well at the moment and with the advancements in customer service we have improved our customer retention from 46% to 94%!!!!! This is absolutely amazing. With the seasonality the business has to endure we would normally be at an extremely quiet point in the year but instead, turnover is increasing and we haven't suffered the usual dip. In a word it's FANTASTIC!’
Martin Ibbotson, Angelo's Takeaway

You've transformed our business! When we sat down in June this year and set ambitious sales and profit targets (e.g. an extra £10,000 sales per month within 6 months) I would have said then that it was nearly impossible to achieve them in less time. However, here we are after less than three months and we have achieved over double the expected levels of sales and profit! That’s more than double the target in less than half the time…… With your assistance we now have a product so desirable people quite literally send money to us through the post after just one telephone conversation… But you know what the best part is... I'm having fun.
Sunil Jaiswal, JamServo Limtied

Our attitude has changed in terms of focus… The response to our marketing has increased phenomenally. As a result we have attracted 10 new fee paying clients, which in our business of graphic design, is very significant indeed.
Peter Banks, EMS Limited

‘… the advice and help I have received has helped me focus on what is important for the business and has helped me to develop a more profitable business. New business has increased and existing clients have all reported improvements in the service we offer.
Graham Molyneux, BMRK Solutions

 

 

 

 

Knowledge has to be improved, challenged,
and increased constantly, or it vanishes.
-       Peter Drucker 

Business Development Event for SME Owners

We would like to invite you to attend a business event featuring experienced consultants from a variety of specialist sectors.

The purpose of the event is to give business owners an insight into how they can adapt and use the current market conditions to capture market share and emerge from the recession as market leaders. Topics covered include:

  • Effective low cost methods to increase your customer base
  • Maximising the benefit of your existing customers
  • How to turn your competitors' difficulties to your advantage
  • Strategies for improving productivity and reducing costs
  • Achieving the best performance from your staff
  • Help your staff adapt to the new environment and learn new skills
  • How to improve your cash flow and release funds for investment

The event takes place at The Manchester Airport Marriott Hotel on Thursday 2nd April, 2pm - 5:30pm.

Tickets are £75 (unless you have accepted a complimentary invitation from one of the Event Speakers)

Please click here to reserve your place.

Speakers include:

Frazer Fearnhead, Senior Consultant, Alchemy Business Development:
Frazer will speak about how you can use low cost marketing techniques and in particular strategic alliances effectively to build your customer base and increase profits. Frazer is a senior consultant with Alchemy Business Development, part of the international consultancy organisation The Alchemy Network. Alchemy's proven systems have been adapted, from those practised by the world’s biggest corporations, for use by SMEs to increase profitability and implement efficient systems. Amongst other things, Alchemy specialise in franchising and brokering joint venture deals.

Roger Collins from The CRM business:
More than ever, when trading is difficult you need to make sure you make the most of opportunities with existing customers. CRM systems are supposed to help you do this but have often been seen as over-engineered, too complex to use and not cost-effective -so what are the options for Small & Medium size Businesses now? Roger Collins from the CRM Business will outline the range of Microsoft solutions and describe how some of their customers are using these to radically improve their customer service and reduce their administration costs.

Paul Halliwell, Partner, The Urquhart Partnership:
Business Performance is all about the performance of the people within your business. Looking at everything from recruitment to development and management, Paul will present a range of innovative strategies and tactics to deliver real bottom line benefits.

Stuart Smith, Founder, 3 Sheep Technologies:
The power of mobile technologies has rapidly increased in recent years. This, combined with the power of Internet connectivity and location based services on the mobile phones many of us carry everyday, offers business a huge new potential for creating and maintaining relations with customers in new cost-effective ways. The presentation will also explode some of the myths surrounding the mobile web and consider how a worldwide market can now be accessed by businesses on the devices in everyone’s pocket. Stuart Smith has developed an international award winning mobile system and worked on a variety of innovative mobile technology projects.

James Crawford, Director Touchpoint Change:
Businesses often search for inspiration during difficult times, but many of the practical ideas are to be found right in their own offices. Between them, customers and front line staff have a wealth of insight. They are well placed to identify and implement improvements quickly and cheaply. Giving them the space and permission to develop and trial these ideas is a starting point for Continuous Improvement. Over time the results can be dramatic in terms of productivity, profitability and morale. But it does not happen by itself - it needs leadership and a good method to enable it to flourish. This session will introduce some of the practical techniques behind Continuous Improvement for better customer satisfaction, more efficient processes and more focused staff.

James is an interim director and business transformation consultant who specialises in performance improvement and change management. Having served on the boards of United Utilities ICS, eXstream Networks and Cheshire County Council, he now heads up Touchpoint Change Consulting which helps organisations turnaround, grow, manage complex change and continuously improve. He is a passionate promoter of better management practices when working in the private, public and not-for-profit sectors. He graduated from Bristol University and is an accredited Project Manager.

Julian Llewellyn, Managing Director and Co-Founder, Optima:RM.
Julian has extensive financial, commercial and operational management experience in both fast growth SME and multinational PLC environments. Has held a number of Finance/Commercial Director roles with SurfControl, BAESYSTEMS, Premier Brands and Hillsdown Holdings. Member of the Institute of Chartered Accountants in England and Wales; member of the Association of Corporate Treasurers; Director of SME Connect, a North West organisation supporting SME business growth, and past member of the CBI Regional Council for the North West. Optima:RM is a specialist provider of international credit management, outsourced sales ledger collection and debt recovery services. Designed specifically to support SME businesses, services are accessed on a ‘pay as you use’ basis - put simply Julian will show you how to manage credit risk and ensure your customers pay your invoices on time.

Ian Bottomley from Alchemy Business Development will host the event and summarise the lessons to be learned at the close.

If you have a been given a promotional code for a complimentary place by one of the speakers please enter it in the appropriate box.

Space is limited and places will be allocated on a first come first served basis.

To reserve your place, please click here.

Complimentary food and beverages will be served. Guests will have the opportunity to meet the speakers and network with each other at the end of the event.

Part of The Alchemy Network Marketing and Business DevelopmentFSB - Federation of Small Businesses